Теми
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The course addresses close-to-real cases which provide evidences how smart online strategies can allow us to acquire more space in the workplace and in personal life. During our seminal hours we will discuss elegant business solutions extracted from the professional expertise of the lecturer how to interact in a way close to augmented reality.
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How Social Media Can Initiate Augmented Reality
During our lecture we will discuss how expanding Social Media have changed our life in the last 15 years. How rapid integration of social channels as a „silent language“ unconsciously re-assembles face-to-face conversations on a global scale between online intimacy shortcuts and public Tweets?
Let's take an overview on the way to develop new sensitive skills helping us to restructure our professional and personal space, being involved in a mobile multi-channel interaction in a balanced way!
How would you describe your involvement in the 21st century multichannel communication system starting from face-to-face interaction as presented by Fernando Poyatos (1983)?
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Social Media - a Dynamic Visiting Card
Let's face some crucial moments of online psychology and their practical impact on others! How do we manage to have a good social profile and make a first impression being perceived by others online? How could we master a dynamic visiting card, even not having a Facebook account or a LinkedIn profile as well as a YouTube or Twitter account?
Are Live streaming channels building our future by enhancing and amplifying our "word" in a social audience, aiming to enact "real life" anew? Let's see how instant journalism can turn lived experiences to a target environment with the powerful tools such as Facebook Live Stream, Periscope Live (on Twitter), YouTube Live Streaming? How can messenger groups design broadcasts on Instagram, SnapChat, WeChat and Line? What is the crucial difference between traditional and Social Media? Isn't it a new convergence between old and new media about to come?
Check out your permanent LIVE TV Channel!
Are Social Media designing also a fancy dress code to trigger instant responses, for the simple reason that we just feel alone in real life? Do we disclose an authentic online identity like sculptors who carve their masterpieces that cannot be „deleted“ through the centuries to come?
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How Digital Cues Can Optimize One's Image
Are digital nonverbal cues (pictures, videos ...) so appealing to our audience as body language signals, attracting oneself in a real face-to-face encounter?
Let's follow the analysis of body language expert, Vanessa van Edwards
We will analyze during our next lectures her practically oriented blueprint and discuss specific aspects how is it better to be re-framed.
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Web Perceptions - Digital Assets
Which are the components that build our digital assets? How are they trusted by others. What are the new trust indicators branding modern values that build bridges between physically measurable home infrastructure and our „second life“? Would you focus on some web details as discussed by Vanessa van Edwards in terms of digital body language:
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Digital Body Language - Web Intelligence
Which are the impact factors to take a 50 milliseconds' decision if you stop for a moment on a website? What would be to re-think the triggers of producing a first impression and aesthetic judgements when looking onto a website?
Please analyze the F-pattern of 'eye contact' as an interaction principle in the online space!
How Gestalt psychology helps us reading our online environment?
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Eye Contact Through a Photo or Video on the Web
How do we perceive „hidden patterns“ of online interaction through eye contact of a photo or written text? When is a photo prompting action such as Click! Read! Subscribe!
Let's have a look at the website below! What is the man watching at? Is he showing anything to the online visitor? Is his look distracted or concentrated enough to pull the trigger of a visitor?
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Gazing and Gesturing on the Web - a Hidden Connectedness
How are is our gesturing connected to gazing at a headline? How do we address an online visitor „with our hands“? Could we show him what's important to us?
Let's have a look at the website below! Are her hands and eyes „showing“ the same things? Are they in alignment with each other?
What about the pencils in his hand? Are they synchronized with his eyes? Are they „showing“ the same things?
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Angles of Framing in the Online Space
Is there any ideal angle of framing on the web? Why looking downward bring us back into a space of our own history being a child? Researchers found that looking downward makes children having a longer eye contact with a cartoon picture on the web. What is the advantage of gazing upwards on the web?
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Smirk as a Sign of Contempt - a Disconnect
What is the meaning of a 'digital smirk' on a photo or in a video? What does this microexpression mean on a happy face flashing in a blink of an eye? Does it spot the real emotional intention? What does the emotional reaction means crying out loud: „I don't respect you“, „I don't really like you“, „I don't really want to meet you“?
Is an unconscious sign of contempt not leaking a disconnect? As a photo on a website it says: „Who are you? I don't really want to connect with you!“
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A Smile for the Camera - Perception Standards
It is really difficult to come to the point how digital beauty varies across borders being perceived by others. How do we make a "perfect selfie" or a "perfect profile picture"?
Is it really hard to say how others decide in a blink of an eye who is happy and competent? It is all about your smile that others can decode as "happiness" and feel suddenly the wish to connect.
Let's see the arguments of a behavioral investigator:
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Digital Storytelling - the Voice of the Website
Google algorithms are searching for meaningful words or stories reframing emerging semantics of the language. How do we build a text or retell a meaningful story to catch the attention of on-screen readers? What is the voice of our website? Is it a slow message, is it stammering or running away and cannot be perceived „on the screen“? How the voice has become a public tool on the radio and „invaded“ the private space?
How this could happen anew with a blogger's voice? Is vlogger's voice via pictures and videos regained? Have social media been used as a tool to open the golden gates of private space and transform it into „market crossroads“?
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Perception Patterns in a Video Talk or Elevator Pitch
How do you perceive emerging Google standards to create a dynamic self-presentation, recorded within a minute, instead of a "static CV"? What are the typical perception patterns to rate someone on credibility, charisma or intelligence? Why is decision already taken within the first seconds? To what extent hand gestures influence a decision?
Let's follow a senior applicant making his dynamic CV on a 50 seconds cover video letter and analyze specific features of his elevator pitch! How is it to rate TED talks by taking the first seven seconds? Which are the good ones?
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Digital Beauty - Perception Criteria
Can digitizing of what is looking „perfect“ on a videotape have a serious impact on our imagination and can change our real life? Let's see how a digital movie star, S1mone, created by director Victor Taransky in the movie „S1mone“ (2002), can change his life into a continuous success!
Is a strong focus on digitized perfection not opening the gate to subliminal fantasies and re-frame our real life? Can we still detect what is authentic? Or digital fiction makes us believe what is the meaning of real because our capability to introduce fraud or fiction is much bigger than to detect its illusion?
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The Digital Overton Window - Boundaries of Acceptance
Joseph P. Overton (1960–2003), a former vice president of the Mackinac Center for Public Policy claimed that an idea's political viability depends mainly on whether it falls within a window, rather than on political preferences. According to his point of view, a window includes a range of policies considered acceptable in the current climate of public opinion, which a politician can recommend without being considered socially or politically radical.
How many steps should be socially and politically undertaken in a Digital Economy, i.e. to what extent the digital Overton window will be expanded? How will the perception of the so-called Digital Immigrants and Millennials change in a distributed environment?
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Twitter / Facebook Personality Insights
Check your personality with the innovative tool developed by the IBM Watson division! How your personal or professional emails come over "on the other side"? What does it mean to have a Twitter image?
How could weak points of your image perception become a web asset, a social capital that you can later re-invest as a Life Insurance?
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