Section outline

  • Elevator Pitch - a challenging spontaneous idea „in the elevator“

    What kind of communication skills are here to be expected aiming to surprise spontaneously „in the elevator“ with a new idea in 20 seconds (= 1 Sound Bite)? Look at the selected video clips! Which elements of body language and verbal expression would you highly appreciate and what essentials are you missing in the short video sequences!

    What kind of strategic failure makes even a brillant presentator as Steve Jobs?